Skylight Pictures Blog

Campaign Production Unit (CPU) Proposal

Most outreach & engagement campaigns built around a documentary film consist of screenings, workshops, Q&As and other activities related to the finished film that is released.  I propose that we expand beyond that model by placing at the core of our campaign a Campaign Production Unit (CPU), which will be responsible for the preparation of materials and tools for the campaign, including ‘media modules’ and podcasts for distribution on the Internet, creation of an interactive online learning “game” about the ICC, and ongoing updates on the work of the ICC. 

The CPU would also receive requests from advocates and educators for custom-made ‘media modules’ for specific needs, based on sample video clips and descriptions of our footage (making full use of all the “outs” that didn’t make it into the film), and transcripts made available on the website. 

Our campaign will be a hybrid of traditional distribution methods (festivals, television) and extensive use of the Internet as well as grassroots organizing and new elements like a CPU for the benefit of advocates and educators.  Any comments on this idea, and if it seems useful, would be appreciated.

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